Why Optimize Your Website for Mobile Platforms?

If you’re like most people in the technologically-driven 21st century, you conduct a lot of your business online. This could be checking emails, responding to messages, shopping and even conducting research. So, you know how important it is to be able to use mobile websites efficiently. When you have a website of your own, it makes sense that you would apply the same standard to your own online creation. Mobile platform optimization is an essential part of modern marketing and web design. In this article, we’ll give you five reasons to prioritize this type of website optimization.

So Much Online Traffic is Mobile

With a high-powered computer tucked into everyone’s back pockets these days, it’s no surprise that over half of all online interactions are conducted via mobile. If someone is online at all, there’s a distinct likelihood that they are on their smart phone. By failing to optimize for this ever-expanding number of mobile internet users, you will set yourself behind in comparison to your competitors. The future is mobile – you have to get with the times.

Mobile Sales are on the Rise

Those who buy from the convenience of their smart phones make more frequent purchases than those who don’t. This is because mobile data users are inclined to make smaller transactions, but more of them over time. It is much easier to shop around and find the best prices when you can do so with a flick of your thumb.

Google Wants You Responsive to Mobile Users

Mobile accessibility of your website could actually influence your ranking with Google. Google and other search engines tend to favor websites that are optimized for mobile platforms, as they provide a more well-rounded and enjoyable experience for website visitors. Optimizing for mobile can lead to a drastic jump in organic website traffic.

Social Media Can Drive Traffic

The majority of social media users will access their accounts primarily on mobile devices. These websites get checked numerous times a day and it is simply more convenient this way. It’s in your best interest to market your business or website on social media, but the goal is to ultimately get visitors to your website. If someone on mobile Facebook clicks the link to your website, they will be discouraged if the website doesn’t load up correctly for them.

Many Sites Still Aren’t Optimized

Despite the importance of mobile optimization for modern websites, a significant number of websites still remain dodgy and awkward to view on tablets or smart phones. Taking advantage of this fact and optimizing for mobile platforms will set you apart from a sea of other sites – including those of your competitors.

For all these reasons and more, it is best to optimize your website, whether it’s business or personal, for mobile use.

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